You can still sell those users' more valuable usage data and they've even coughed up a bunch of personal information to setup payment and have signaled that they have money and are willing to pay for things. So in return for paying they get no ads on this particular platform while getting a target painted on their back.And if you need more money later you can just convert youtube premium from a no ads platform to a less ads platform. You just have to do it slowly so not to many people bail at once because the pot got to hot to fast
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