[llarsson]

Semantic difference.

Brave takes away ads from pages.

Then, it shows other ads in other ways:

https://brave.com/brave-rewards/ https://brave.com/brave-ads/ad-formats/

So while the statement that it "replaces ads with their own ads" is technically false (the ads are not injected into the web sites in place of the blocked ones), it's still a sloppy but mostly correct way of pointing out that the business incentive behind Brave's ad blocking means that the goal isn't abolish ads as a concept altogether. The point is still to show ads if companies want to pay for it.