[kubota]

Most of my apis are consumed my multiple clients, many without user interfaces (other backend systems), some with mobile user interfaces, some with web interfaces. I should make my backend clients parse HTML? Or my mobile clients parse HTML? I don't see any benefit to coupling data to a visual markup language, unless you are only serving web ui clients, and have no plans for that to ever change. Or I should stand up additional services (and pay for their operation and maintenance) just to server side render my data wrapped in html? That seems sillier to me, but to each their own.