[runtime_blues]

Google is big, wealthy, and tech-savvy enough to, at the very least, make ad blockers unreliable and annoying most of the time for most of the users.

This is not good news, and it's probably not going to be a lesson in humility for the company.

[tedivm]

The fact that they control Chrome should scare everyone.

[joshmanders]

And doing anything with Chrome to undermine people will not only harm them in this ad-blocking race, but also cause them to lose massive market share in the browsers... They won't do that. They're not that dumb.

[AlexandrB]

That ship has already sailed with manifest v3, which cripples ad blockers.

[cynicalsecurity]

It's not about tech, it's about human psychology, monetisation and business planning.

A YouTube user with an AdBlock is highly unlikely to click on any ads making them pretty much useless. So why keep bothering them?

[paulryanrogers]

They are likely affluent enough to afford Premium