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trendoid | 2 years ago

yeah, if you think this is what they have been doing for the past few years, then you haven't really bothered to check out their work. They have been consistently doing some amazing international reporting that none of the mainstream media channels were/are interested in.

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prepend|2 years ago

It’s not the only thing, but it’s the mostly thing.

Looking at their front page right now, over half the articles are buzzfeed-quality rubbish:

-“America Has Decided That Homeless People Aren't People”

-“5 Experts Tell us What They Think a Healthy Relationship Looks Like”

-“This Week's Coolest Drops, From Hoka to 'Seinfeld' x Percival”

-“Russia Wants to Build a MAGA Colony for US Conservatives, Lawyer Claims”

-“THIS WEEK ONLINE – Who's Afraid of the Proletariat?” -“I Went to a BDSM Convention With My Ex”

They still have some original reporting, but I stopped going to them years ago because I don’t want to filter through dreck, and certainly aren’t signing up for their updates, in order to watch for decent items.

It does seem like hipster stuff and I don’t understand who would want to consistently read this and who their target market is.

They seem to hire lots of people to write this stuff and are looking to be a “lifestyle news” brand but who wants to be into their nihilistic, negative lifestyle?

trendoid|2 years ago

Oh, I didn't even think of their website articles because I barely go there. I might be wrong here but when most people think of Vice today, they think of their shows or the content on Youtube. Their news show was consistently doing great original work (some of which they would post on Youtube).

JeremyNT|2 years ago

It's similar to Buzzfeed (News) really.

Vice always did clickbait / lifestyle, but they also invested heavily in real hard hitting stories that other outlets ignored. Of course they also continued the clickbait / lifestyle stuff alongside it.

For a while the Real Reporting was surfacing frequently, but not so much these days, even though they're still doing it. For whatever reason, people just don't seem to see / care / value that Real Reporting as much (I have my theories...), and these outlets are struggling.