I have been a longtime Mimestream beta user over the past few years. I have even emailed Neil re bugs. It's a nice client, better than Mail.app or the Gmail web interface, but the features it adds over Gmail are mainly cosmetic or nice-to-haves... it's mainly a pretty native app UI.
I have to admit that I didn't see a recurring subsription pricing model coming at all. I'm not opposed to the model in general, but I just can't imagine paying $50–60/year for... an email client... I'm scratching my head if there's ever been a (personal) email client (not service) billed similarly. Very weird decision by the founder... sorry, but I'm not buying.
It also feels super shitty to launch 1.0 out of the blue AND then expire the public beta builds that we have been using for 3 years with 4 days notice...
I hate to say it, but this feels like a totally botched overnight transition from longtime free beta to paid app to me. There wasn't even a notice given to existing users that 1.0 was coming (now or later). From the outside, it looks like they hired multiple engineers too fast, maybe they tried to raise VC and it failed, and this is an effort to pay the bills.
I think this pricing is out-of-touch with their userbase and making this drastic move randomly will cause them to lose 95%+ of their users. I would have given them a $30–50 one-time purchase for sure (i.e., something like Sublime's license model).
> I have to admit that I didn't see a recurring subscription pricing model coming at all.
That was extremely obvious from the beginning. They allowed to use the beta for free and never made any promises on licensing model. So, it was obvious that they wanted to force you to pay subscriptions. Actually that was the primary reason for me to avoid getting use to the app.
Someone would pay, sure, but it's cheaper to get Fastmail than to pay that much for GMail client.
> It also feels super shitty to launch 1.0 out of the blue AND then expire the public beta builds that we have been using for 3 years with 4 days notice...
The 1.0 has a 14 day trial, so that at least extends it to 18 days notice.
It really seems like the beta program might have been a victim of its own success (and ridiculously long duration).
It is interesting to look at it through the lens of what's the social contract between a beta user and a developer? I feel the basics are that users get access to features ahead of time in exchange for reporting bugs if they discover any, but nowadays perhaps folks think there should be more they get out of it? Of course it isn't fun to beta a pre-1.0 product and have the workflow disturbed because the price isn't palatable, but that's the risk?
People are so funny about software pricing. There’s somebody on the other end who has to make a living to maintain and improve the software. And doing one-time pricing means you have to pursue user growth instead of sustainability. You also might be forced to charge for major version upgrades, fragmenting the user base and adding lots of complexity and overhead. What’s the maintenance expectation on a one-time purchase from a small company? Keep it working forever?
I wish Sublime would make an email client :).
Sublime's pricing is fair, and it's cross platform. I use their text and merge apps on both my work Mac, and my personal Linux desktop. It's a bargain.
The fact that Mimestream thinks they can charge $50/y means that either a) they'll fail, or b) there's plenty of room for more competition, and Sublime should come and eat their lunch.
As a long(ish)time Mimestream beta user (1.5 years) I paid up for a year pretty much instantly. I totally get why some folks are unhappy with how quickly they're expiring the beta builds (and with how little formal notice), and think that's worth a separate discussion.
That aside, it struck me this morning that this is the native Mac OS desktop gmail client I have wanted since at least 2008, when I first got a job at a gmail shop (my own email is non-Gmail). In that time, I've tried literally every non-browser client I could get my hands on and none are good. Most are electron-style wrappers or feel decidedly un-Mac-like.
And now, 15 years later, there's an extremely high-quality "Mac-assed" [1] Mac OS client that is everything I've ever wanted. I have to look at my work email multiple times a day, every day of my working life. $50/year to make that a pleasant, productive experience is well worth it in my mind.
Please come back again once you add one-time purchase option. Even if you limit upgrades (Jetbrains approach) it's fine.
I mean seriously, you subscription fees are higher than Fastmail subscription.
Not thrilled with yet another subscription. I get it though, as they have to maintain their app with Google's moving Gmail API.
I understand paying for this if you're a paying Google Workspace customer. But if you're a free gmail user, it doesn't make sense. If you're going to pay for email, pay for the actual email before paying for a client.
But most Google Workspace customers are companies, not individuals. It'd be hard to convince the company to pay for Mimestream, so its customers are people. And there are too many "personal productivity" tools competing for my money, Mimestream is very low on the priorities list.
> On the Mac App Store, there isn't a practical way to charge for updates. You could release entirely new apps, but then upgrading is a pain for users, and you lose your ranking and reviews -- and it's difficult to charge an upgrade fee. You can gate-keep features with In-App-Purchases the way Agenda does, but then you're giving away bug fixes and polish on the app for free forever, and that's probably 80% of your development time. Plus, I would imagine the upgrade rate on that model is pretty low, since most users won't care about fringe features being added.
> If you really want to offer perpetual licenses with paid updates, since you're a desktop app, you can roll your own licensing system and use FastSpring/Paddle/etc. It's a fair model, but it's a lot of work. It may be worth it depending on your audience - e.g. developers tend to care a lot about this stuff.
> Selling this as a subscription is probably the best path if you can stomach the initial ire of users that don't like that model. Depending on your price point, you could consider a 4x-5x multiplier for a lifetime option if you want to try and keep some of them. Yes, you will lose some users that might have paid for a major version, but you'll probably make that up with the recurring revenue from less price-sensitive users.
> Best of luck. I know this can be agonizing and there's no easy answer here.
tedmiston|2 years ago
I have to admit that I didn't see a recurring subsription pricing model coming at all. I'm not opposed to the model in general, but I just can't imagine paying $50–60/year for... an email client... I'm scratching my head if there's ever been a (personal) email client (not service) billed similarly. Very weird decision by the founder... sorry, but I'm not buying.
It also feels super shitty to launch 1.0 out of the blue AND then expire the public beta builds that we have been using for 3 years with 4 days notice...
I hate to say it, but this feels like a totally botched overnight transition from longtime free beta to paid app to me. There wasn't even a notice given to existing users that 1.0 was coming (now or later). From the outside, it looks like they hired multiple engineers too fast, maybe they tried to raise VC and it failed, and this is an effort to pay the bills.
I think this pricing is out-of-touch with their userbase and making this drastic move randomly will cause them to lose 95%+ of their users. I would have given them a $30–50 one-time purchase for sure (i.e., something like Sublime's license model).
pshirshov|2 years ago
That was extremely obvious from the beginning. They allowed to use the beta for free and never made any promises on licensing model. So, it was obvious that they wanted to force you to pay subscriptions. Actually that was the primary reason for me to avoid getting use to the app.
Someone would pay, sure, but it's cheaper to get Fastmail than to pay that much for GMail client.
tumultco|2 years ago
The 1.0 has a 14 day trial, so that at least extends it to 18 days notice.
It really seems like the beta program might have been a victim of its own success (and ridiculously long duration).
It is interesting to look at it through the lens of what's the social contract between a beta user and a developer? I feel the basics are that users get access to features ahead of time in exchange for reporting bugs if they discover any, but nowadays perhaps folks think there should be more they get out of it? Of course it isn't fun to beta a pre-1.0 product and have the workflow disturbed because the price isn't palatable, but that's the risk?
wilg|2 years ago
awill|2 years ago
The fact that Mimestream thinks they can charge $50/y means that either a) they'll fail, or b) there's plenty of room for more competition, and Sublime should come and eat their lunch.
adamesque|2 years ago
That aside, it struck me this morning that this is the native Mac OS desktop gmail client I have wanted since at least 2008, when I first got a job at a gmail shop (my own email is non-Gmail). In that time, I've tried literally every non-browser client I could get my hands on and none are good. Most are electron-style wrappers or feel decidedly un-Mac-like.
And now, 15 years later, there's an extremely high-quality "Mac-assed" [1] Mac OS client that is everything I've ever wanted. I have to look at my work email multiple times a day, every day of my working life. $50/year to make that a pleasant, productive experience is well worth it in my mind.
[1] https://daringfireball.net/linked/2020/03/20/mac-assed-mac-a...
tedmiston|2 years ago
What's news today is the app's Mimestream 1.0 launch [1], and the new pricing model. Changelog is at [2] for the curious.
[1]: https://mimestream.com/blog/whats-new-in-1.0
[2]: https://mimestream.com/releases
pshirshov|2 years ago
awill|2 years ago
I understand paying for this if you're a paying Google Workspace customer. But if you're a free gmail user, it doesn't make sense. If you're going to pay for email, pay for the actual email before paying for a client.
dserodio|2 years ago
latchkey|2 years ago
fii|2 years ago
> On the Mac App Store, there isn't a practical way to charge for updates. You could release entirely new apps, but then upgrading is a pain for users, and you lose your ranking and reviews -- and it's difficult to charge an upgrade fee. You can gate-keep features with In-App-Purchases the way Agenda does, but then you're giving away bug fixes and polish on the app for free forever, and that's probably 80% of your development time. Plus, I would imagine the upgrade rate on that model is pretty low, since most users won't care about fringe features being added.
> If you really want to offer perpetual licenses with paid updates, since you're a desktop app, you can roll your own licensing system and use FastSpring/Paddle/etc. It's a fair model, but it's a lot of work. It may be worth it depending on your audience - e.g. developers tend to care a lot about this stuff.
> Selling this as a subscription is probably the best path if you can stomach the initial ire of users that don't like that model. Depending on your price point, you could consider a 4x-5x multiplier for a lifetime option if you want to try and keep some of them. Yes, you will lose some users that might have paid for a major version, but you'll probably make that up with the recurring revenue from less price-sensitive users.
> Best of luck. I know this can be agonizing and there's no easy answer here.
[0] https://news.ycombinator.com/item?id=32827676
pshirshov|2 years ago
These damn users, they literally rob the developers, they force them to give away bugfixes for free.
While the right way to go is to release a bunch of half-baked crap and then charge per-patch.
monkey_monkey|2 years ago
Zero chance of paying for this. Back to Mailplane, which is still working (for now anyway).
unknown|2 years ago
[deleted]
al_be_back|2 years ago
[deleted]