[marissachan]

I can buy goat milk in the supermarket. I think nobody would assume that if they buy goat milk that it is the exact same as cow milk taste wise, or that it contains the same nutrients. Worst case: It takes somebody one time to figure out that goat milk in their hot chocolate milk was not a good idea.

Why is it so different with oat milk, almond milk, soy milk or whatever? You look at it in the supermarket and you can see the ingredients. Before consuming it you can see that it has a different colour than the milk you usually bought, different consistency and most importantly, different taste. But it is called milk, because for most things you can use it in a very very similar way as (cow) milk. You can put it into your tea, use it for your cereals, for cooking, whatever. Sure it tastes different and you need to give it a try if you like it and what kind of vegan milk you like.

But for me the milk is a hint about what ways I can consider using it; even when it is called "not milk". And I think that is the issue for the diary lobby. That might lower the barrier a bit for people to try it out, leading to some people potentially abandoning (fresh) animal milk altogether.