[bleep_bloop]

Everybody already knows that nut milk is different to cow milk. Calling it nut juice isn't going to to change the contents of the bottle or who would buy it.

What would you predict are the amount of people total who bought almond milk instead of semi-skimmed?

[TeMPOraL]

> What would you predict are the amount of people total who bought almond milk instead of semi-skimmed?

Likely a large amount of people about to or becoming obsessed with fitness, or vegan recipes. The problem here is that all those "milk alternatives" have absolutely nothing to do with milk whatsoever, they have different handling and nutritional value (or lack of it; to the detriment of innocent kids suffering their parents' obsession). For most people, using the word "milk" will pull all kinds of wrong associations from their minds' latent spaces, which they won't be able to evaluate and ignore.

[bleep_bloop]

While I understand your point that nut milk chemically isn't at all related to animal milk, I don't think that's the association that comes to mind when using a product. The association is in it's use. By calling nut or oat milk, 'milk', you're making it clear to the consumer what it should be / can be used for, which is a substitute for animal milk.

By removing the word milk, all you have achieved is confusing the consumer as to what it can be used for. Can I put it on cereal, is it safe to cook with, can it go in coffee, etc, etc.

There isn't a consumer alive who thinks almond milk came from an animal. This is obviously nothing more than industry lobbying gone wild.