[sghosh2]

I’ve seen so many deals get hung up on the smallest legal issues. One time a company spent 6 months just negotiating the NDA before could even get to a POC that the champion kept pushing and wanting to do!

I think what’s cool about CommonPaper is not just having the negotiations scoped to smaller areas but also the affect on the sales cycle. If can trim months off a deal process, that can help save a startup in terms of resources spent and dollars coming in earlier.

[jakestein]

That's a good point, and the magnitude of the impact of speeding up sales cycles can be really surprising if you haven't done the math. We wrote a blog post about this last year with a model in Google Sheets that you can customize for your business, but the TLDR was that while holding everything else constant, moving the sales cycle from 4 month to 3 increases ARR by 46%. That's with the same starting capital.

Full blog post and math here: https://commonpaper.com/blog/impact-of-accelerating-sales-cy...