[staunch]

In the great tradition of correcting someone only to be corrected ;-)

> ... strictly monotonic growth ...

Their growth is hardly "strictly monotonic" since their growth can fluctuate up and down, as can their subscriber count.

[auggierose]

What I cited is just the mathematical reason why Netflix (or any company, really) cannot grow strictly monotonic in perpetuity. In reality, this is the reason why Netflix's curve will NOT be strictly monotonic, as you rightly pointed out.