[soumyadeb]

What you are saying is true but wonder if that's how it should be?

Marketing (via email, push, ad, whatever channel) should be an extension of their product experience and it can be owned by the product/engineering team. I have seen instances where growth-marketing reports to prod/eng.

Makes sense to have more right-brain activities (brand marketing, ads etc) to not come under engineering but growth marketing is often very analytical.