It's amazing with how much creativity users will abuse your creations. ;) And in many cases, something new is born out of it. The problem is getting the information about just how people are using your service differently than you've intended. Sometimes it's impossible to tell from traces, analytics or logfiles alone. But finding out can be quite an advantage, especially if you're a startup probing for PMF.
The best thing that can happen is that you have a channel to your customers that's constantly open. At WunderGraph, we use Slack for that, and it considerably lowers the barrier to just check in and have a quick discussion. The sooner you find out about use cases, the better - and ideally create a product around it. :)
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