The markup is because I can go to apple.com, pick the RAM and storage I want, and not really have to figure out anything about flavors or distros, knowing that it comes with the best chip on the market. This is leaving out that it just works with my phone and tablet.
adventured|2 years ago
Even if they could make the same money by lowering prices (and increasing volume), it'd be a terrible idea based on how consumer behavior and status seeking actually works. If the quality were the same and the product were far cheaper, consumers wouldn't want it as much. The absolute worst place to be in any market tends to be the middle, you go to the middle to die. High margins provide a margin for error in business, it's invaluable.