[speby]

You mean like how crowds of people at live music events ALL have their stupid smartphones up recording the same damn recording which they should be paying attention to and absorbing the experience and living in the moment?

Forget what people should do, look at what people actually do.

[zakki]

>> Forget what people should do, look at what people actually do.

This seems not Apple’s way. Steve Jobs once said “People don't know what they want until you show it to them.”

[edmundsauto]

I don’t think Steve would have liked the cable to a battery brick. I’m not sure this new device is a good example of the Apple Way.

[hjkl0]

> People don't know what they want until you show it to them

You won’t know what people want or how to build it if you don’t _look at what they actually do_ first. There’s no other way of doing it, even Steve Jobs did it this way.

It sounds like a contradiction, but I don’t think it is. He’s talking about people’s biases about new products. Understanding people’s biases is part of watching what they do, as opposed to just considering what they say. He doesn’t say you’re supposed to come up with what people want out of thin air.

[MichaelZuo]

This is better then thousands of people in a crowd holding up their phones.

[alanbernstein]

"If I had asked people what they wanted, they would have said faster phones"

[valcron1000]

> Forget what people should do, look at what people actually do

I'm going to borrow that one mate.

[usrbinbash]

> look at what people actually do.

Will do. *looks around*

Yeah, not many people wearing ski masks that cost more than many people make in a month while jumping around in sweaty hot concert halls.