[jrcplus]

I worked at Apple during most of the golden Steve Jobs era. Back in the day, Apple was a fraction of its size, but Apple almost singlehandedly set the agenda for the computer industry. It's fascinating and sad to see Apple now chasing after industry trends, and at the same time being too big and heavy to pivot after the AR/VR/XR winds changed.

I can believe Apple Vision Pro will actually sell due to the novelty factor, and then Apple will get quiet about it. It'll take a few years it to find a niche, just like what happened with Apple Watch. shrug

With iPod and iPhone, Steve clearly loved music and hated the MP3 players and feature phones of the day. With Apple Watch, Jony was into luxury watches and fashion, and Tim is a fitness buff. Does anyone at Apple actually love VR goggles? Why the hell are they doing this, besides flexing their "only Apple can" muscles and, more probably, because the bean counters running Apple predict it will be a $B market?

As a friend put it: Apple has become a parody of itself.