[adrusi]

I see a lot of the pricey functionality they packed into this thing as about making it less onerous to put on. People need to actually decide to put it on to do stuff that they could do with their existing devices.

There's one unavoidable obstacle to people wanting to put on the headset: you're going to look really weird and isolated to other people in your environment. The tech to solve this problem doesn't exist, and maybe it's too high a barrier and this product category just isn't going to work. But Apple is betting that if they chip away at all the other reasons to not put on the headset, it'll cross the threshold where it wearing it becomes a regular routine for most people who buy one.

If they can bootstrap that into an ecosystem so that there's things you'll want to do with the device that you couldn't do with your other devices, at that point they can start selling a cheaper device that doesn't try to solve the onerousness problem through sheer luxury.