A note about api pricing: I imagine many of these social networks will give themselves a reality check in terms of true value to their users, after years of everything for free. I believe there are pretty, pretty hard times ahead of FB, Twitter et al., once reality truly hits. And from what seems to be the disparity of perception in terms of api pricing/value at reddit, they too. 20 million.. lol. I mean, who will be even able to pay that? Same at Twitter's api pricing. For many, like it appears to be the case with Apollo, it is not even an viable alternative.
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