They don't actually need a quick turnaround on the Quest Pro 2, as the Apple headset is launching next year. Apple has given them plenty of warning, they have runway to comprehensively respond. Such a premature announcement is reminiscent of the Osborne effect. I think it'll negatively impact sales, and it'll make the ultimate value proposition of their first product difficult. Apple are really cashing in that brand value here...
No comments yet.