[TheKnack]

What I don't understand about both this and Twitter's dislike of third party apps is why they don't just require third party apps display the same ads as their own app, and maybe support whatever paid features they have. It seems like that would be a win-win for both them and the app developers.

More people use Reddit because of Apollo because the experience is so much better than their own app. They should take advantage of that by coming up with a mutually beneficial solution instead of killing it. They would make a lot more revenue by requiring that Apollo display ads than killing it and losing some percentage of users or traffic in the process. Are they that confident that all of the Apollo users are just going to switch to their own app on July 1st? (they won't)

I understand why the status-quo isn't sustainable. Reddit has to figure out how to be profitable eventually, but this seems like a tone deaf way to try to get there which probably won't have the intended result.