[playeren]

> These people just want a dependable platform they control

Are you referencing Apollo/Reddit users? If so, I'm not convinced that 'control' is their main concern. I would guess that most users outside of the HN crowd care more about a nice UI, and of course being wherever all the action is. Both points do not seem in focus in any of the federated platforms I've seen so far. The UI is usually a carbon copy (at best) of whatever platform they're trying to replace, and the federation makes it less obvious for users where and how they get access to most engaging content. I am happy to be proven wrong though. The federated route is appealing to me on paper, but I'm not yet convinced it has good product/market fit with the general population on the internet.

[smoldesu]

> I'm not yet convinced it has good product/market fit with the general population on the internet.

I mean, neither is the internet. Give them a few more "Twitter" and "Reddit" scenarios and they'll start looking for alternatives, though.