[neura]

You're comparing video streaming services (one of them a live streaming service) that have far more cost per user, to something that has far more minimal costs. You're also comparing individual account cost per user that includes much more than just API access.

Where is your evidence or even subjective knowledge about Reddit being the company that's trying the hardest to make this work?

Also, to answer your initial question, regardless of anything else in your comment, the rate is absurd because it clearly falls under bait and switch. Build up your userbase, including offering your content from an API until you're basically the monopoly in your market and then start charging per month, per user, for API access. It's not like individual users are paying for their API access and feeding that API key to other apps to use. It's clearly meant to crush 3rd party apps, not facilitate Reddit making money through 3rd party apps. They can make far more money through their own massively ad infested app without providing any of the features that make other apps attractive, if they just crush 3rd party apps. In which case, why both charging for the API. As others have suggested, why not just shut it down or limit it? Simply because they want to appear as if they're not shutting out the world, while still doing exactly that.