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Has this strategy ever worked in the history of social media businesses?

discuss

Instagram broke a bunch of apps in 2018 with no notice or comment and it turned out fine for them. (https://techcrunch.com/2018/04/02/instagram-api-limit/)

I suspect reddit is more reliant on third party apps and tools than Instagram was.

For social media, I would hazard not given that it is such a young industry.