[jsiva]

Platforms such as Etsy, Gumroad and ironically Substack are significantly (if not totally) targeted towards the long tail. An argument can be made that these platforms are not successful enough to justify serving the long tail, but the author started the article with concern for counterculture and then ties widespread financial success as a metric for healthy countercultures. A better metric would be the amount of viable lifestyle businesses operating within cultural niches but no data on this is present within the article.

The author makes several references to a consulting project where they also state that serving niches is not viable, this is probably true for whatever client was looking to branch into this. With the provided examples, the article reads as a defense of those previous findings.