[gerggerg]

I can't tell if you're being sarcastic, but if not, why then would they regard their formula as such a secret that the only two people allowed to know it may not fly together in case the plane should go down? As a diversion form their business practices?

[joeyh]

It's a marketing tactic.

[brk]

This.

Especially when it also mentions the recipe is stored in a vault. BOTH recipe mixers could instantly cease to exist and the Coca Cola company would not miss a beat in terms of selling mass quantities of their product.

[philwelch]

Brand mystique?