[tdy721]

Because Steve took the name off a Beatles Album. It wasn't extortion

[gwbas1c]

He got the idea up on a farm when he did an Apple fast. I suspect LSD was involved.

[philistine]

Do we need an origin story for coming up with the word Apple?

I mean, it’s an Apple.

[vGPU]

I’d be more surprised if LSD wasn't involved.

[HWR_14]

Took the name from the Beatles [edited thanks to pdpi] corporation, with its own trademarks.

[pdpi]

Beatles, not Beetles. It's a dumb pun on "beat".