[7klBo4t8]

It would be great if your homepage and fb app page included more detail on the UI. A think a walk through of a typical scenario including screenshots would be awesome.

And a genuine question here but I don't understand what this problem solves if it's connecting me to people I would already ask (and for which the barriers to ask are pretty low). If they are a facebook friend wouldn't it make sense for me to just post asking for help from my friends? All that said I have a large breed dog that I would love to have help with (more in the long term boarding dept. though).

[kimsterv_again]

Thanks so much for the note! We are working on a redesign to the homepage/ site that will do better both in highlighting the site benefits/ features before you decide to login, and then in onboarding new users. We've also crafted some scenario stories for the How it Works page that we'll add soon.

On your question - the problem is a bit different for different people, but basically we found through talking to pet owners that while they prefer asking friends/ family for help, they don't usually. Asking for help is awkward, intimidating, and coordination with said friends/ family is often difficult. On the other hand, we found the non-pet-owners actually want to help more - they want to be asked for help, so we try to make that whole affair less 'awkward,' and simplify the coordination bit. We believe asking for help should be as easy as picking up the phone to call a kennel.

We want you to be covered for all situations, but for now, we started with your direct friends because you already trust them, and if we can make going to them as easy as going to a professional, we feel it's a win-win for all.