[kimsterv_again]

Thanks so much for the note! We are working on a redesign to the homepage/ site that will do better both in highlighting the site benefits/ features before you decide to login, and then in onboarding new users. We've also crafted some scenario stories for the How it Works page that we'll add soon.

On your question - the problem is a bit different for different people, but basically we found through talking to pet owners that while they prefer asking friends/ family for help, they don't usually. Asking for help is awkward, intimidating, and coordination with said friends/ family is often difficult. On the other hand, we found the non-pet-owners actually want to help more - they want to be asked for help, so we try to make that whole affair less 'awkward,' and simplify the coordination bit. We believe asking for help should be as easy as picking up the phone to call a kennel.

We want you to be covered for all situations, but for now, we started with your direct friends because you already trust them, and if we can make going to them as easy as going to a professional, we feel it's a win-win for all.