[thewebcount]

Christ on a cracker, Axis' website is horrible! I saw one model that looked interesting, but can't find a price. You have to click on "How to Buy" to get redirected to another page where you then have to click on "Find a Reseller Near Me" which takes you to a form you have to fill out with a bunch of personal information and then send to them, and maybe someone will get back to you. How do these companies stay in business?

[shostack]

You aren't their target customer. Installers and resellers already know them or have a lower friction way to buy. They want you to work through resellers and not have to bother with supporting you directly.

[LordDragonfang]

By selling mostly to business clients, where that sort of nonsense (no prices up front, contact for a quote) is more of a norm. Entities that are buying a dozen or dozens of cameras and other items to outfit a building, and plan on negotiating on volume.

[cbzoiav]

The price isn't listed because it depends on bulk, anticipated support and support contracts (ongoing revenue), anticipated future sales etc.

If an independent shop wants 2 cameras you charge them enough to make a profit on the overhead of dealing with them (or point them to a retailer if they want less than a pallet).

If Walmart want 2 cameras to try out you give them (or loan them) to them for free knowing if they like them you'll be shipping them by the pallet for years.

[starky]

The security camera industry works through a network of integrators that install the cameras for end customers. These companies are primarily B2B, they don't have any interest in B2C sales of just a couple cameras.

[l33tman]

Axis doesn't sell to customers directly (not even to businesses), they sell exclusively to distributors that in turn sell to well-stocked online computer stores from where you can buy them like any other tech product