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cyberneticist | 2 years ago
You aren't going to keep the subscription base without spending a ton on marketing.
I am sure many other cost that we aren't thinking about since not in the magazine business.
To me, I am a prime example of someone who use to absolutely love magazines who could not be bothered now. There is no price that will get me to subscribe. I just don't want to be sent paper in the mail.
coldtea|2 years ago
If you do quality work, you don't need to spend a ton on marketing. And this is very livable revenue - tons of media outlets thrived on less (inflation adjusted) back in the day.
The main problem is belonging to some conglomerate who doesn't care for such small profits or a business breaking even. They're an insect to them.
A corporation running from a non-profit dedicated to the mission (as opposed to those greedy people), or passionate private owner(s), would have no problem to continue.
whimsicalism|2 years ago
Producing what National Geographic magazine does is not cheap and they have historically had much higher revenue. Nevermind that they are still continuing, just without staff writers.
russian-troll|2 years ago
tonightstoast|2 years ago