[SxC97]

I’ve come around on shorts. Many of my favorite creators take weeks or even months to create a single video, vsauce comes to mind. Shorts allow them to create shorter form content that’s still interesting more frequently, without affecting their algorithmic ranking for main videos.

I also think it works as a marketing tool. At this point, YT knows what I want and shorts act as a sort of teaser for new channels. 60 seconds of their most interesting content to see if I want to subscribe or not. It’s less commitment than watching a full (often 20 min +) video.