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To unlock drink verification can (2013)

222 points| cm_silva | 2 years ago |gamefaqs.gamespot.com

99 comments

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userbinator|2 years ago

I suppose the significance is that this is the 10-year anniversary (to the month) of this dystopian meme. While we fortunately haven't gotten to that point of corporate enslavement, it does feel like society has shifted increasingly in that direction since 2013.

walrus01|2 years ago

I literally just saw a BMW advertisement yesterday that says it comes with 8 years of adaptive cruise control/driver assist, which then disables itself after the timer runs out (presumably unless you pay to license it again).

dooglius|2 years ago

To provide some historical context for this meme, the Xbox One had recently been unveiled and at the time was going to have a mandatory Kinect. It was rumored that the camera would be un-disableable and on at all times.

mehlmao|2 years ago

The "User attempting to steal online gameplay" bit came from Cliff Blezinski et al saying that splitscreen multiplayer and co-op was a mistake, because half the people who played didn't pay for the game. In the past ten years we have seen local multiplayer evaporate.

EDIT: The Kinnect had a microphone in it too

0xfai|2 years ago

The Kinect Azure is pretty badass. I see why they would say that and it is very funny. I work in computer vision and NUI R&D and it's really hard to understate the accomplishment that is Kniect. I get why most people don't want to play dance games and don't like the machine looking at them but it is REALLY hard to package up solid solutions for the problem the Kinect solves and the Azure and surprisingly it's cross platform SDK are IMO one of the most beautiful tools every produced by humans.

esperent|2 years ago

Ironically when I try to open this page I'm IP blocked for using an ad blocker (actually I thought that was the joke at first):

Blocked IP Address Your current IP address has been blocked due to bad behavior, which generally means one of the following:

You have been using Opera or Brave as a browser, or have installed the Ghostery add-on, and are unaware that these programs are hijacking your Internet connection for their own purposes

Note I'm just using plain old Chrome + Ublock Origin

asah|2 years ago

Can I ask something as an Old Guy(tm)?

I thought games were supposed to be fun and entertaining. If the developer makes it un-fun, then why keep playing? why not finding something else fun to do? e.g. play another game? learn a new skill? do something IRL? etc.

Serious q, please don't bash.

dorkwood|2 years ago

You have to first define what makes a game “fun”.

The theory outlined in Glued to Games (Ryan & Rigby, 2011) suggests that games we perceive as “fun” are actually satisfying our basic needs for competence, autonomy, and relatedness.

If you satisfy your need for competency by playing video games and don’t get that need met anywhere else, then you’ll keep coming back, despite the developers trying to squeeze money out of you every time you log on.

chrisnight|2 years ago

When it comes to anti-consumer actions taken by companies, many times one can take a blind eye to it as long as they can still play the game. The problem is that’s it’s like a frog in boiling water. At some point you realize that you need to give your email, phone number, credit card info, money, advertising attention, and more just so you have the privilege of downloading their special launcher that is the only one that can run their game, which of course also requires you to install a root kit in your system for “anti-cheat”. Only for you to open the game, which requires you to have internet, just to be able to play a single-player game mode.

The game’s fun though. And it only takes 5 seconds to actually load it up once you’ve downloaded everything and installed it. So it’s fine, right?

Consider it just like other software like Microsoft Windows. “It’s supposed to make your life easier, so if it doesn’t, why not just stop using it?” Because it still does make it easier, even with all of the crap that Microsoft does that we can rightfully complain about.

Perhaps also consider it like Twitter. Why stay if it’s so toxic? Because everyone is on there, and if you aren’t, then you’ll never talk to your friends, since it’s not like they’d move platforms just for your sake.

TOMDM|2 years ago

This is besides your point on anti-consumer practices, but games aren't solely for "fun".

Art is about experiencing something, a sad documentary, a tragic movie, a horror movie aren't "fun" in the candy and rollercoaster sense, games are the same.

One that speaks to me, I really enjoy factorio, but I wouldn't call it "fun".

For the core of your point though, getting locked into something because it's how you socialise, (whether directly with friends, or indirectly with a community), or via abusing addictive characteristics in consumers, games can still retain a base even without providing value like my other examples.

AussieWog93|2 years ago

One big difference between now and back in the day is the prominence of professional gaming leagues. It's not just about stomping noobs for bragging rights; it can be a genuine dream for people like becoming an NBA star.

I know a guy who destroyed several friendships because he believed he could go pro in League of Legends.

KnobbleMcKnees|2 years ago

Going to festivals is fun but requires long journeys carrying lots of heavy things and those generally are not very fun, especially on the way home.

The point of the meme is to mock the gates and hurdles you encounter in trying to get to the fun, not the fun itself.

For example, Microsoft potentially requiring people to have an always-on camera pointed isn't something that anyone wants, but they might tolerate it to play FortNite/whatever.

unwind|2 years ago

Meta: this needs "(2013)" in the title.

science4sail|2 years ago

From the timestamps, I guess that this blurb[0] dates from the tail end of the DRM wars[1]. It's fascinating how the enshittification of various online services have led to a resurgence of that era's anti-establishment attitudes.

[0] possibly copy-pasted from an earlier 4chan post? The language style certainly seems to match.

[1] https://xkcd.com/86/ and https://xkcd.com/488/ and https://xkcd.com/546/

zerocrates|2 years ago

I'm almost certain it's a 4chan "greentext" originally, yes.

It's from the time around the introduction of the Xbox One, which, as one of many policies for the console that were unpopular and ultimately rolled back before release, was going to require the Kinect camera to be plugged in for the console to function.

By this time there was already a well-known Black Mirror episode out involving computer vision tracking to ensure people really watched ads, so these ideas were floating around in the culture. As well as Sony's "say McDonald's to end the ad" patent surfacing around that time.

The xkcd comics you link to would have been quite a few years earlier... the reference to Sony then probably more for the controversy with the rootkit on their CDs, as well as their efforts to lock down Blu-ray discs.

seamac3|2 years ago

This might just be fiction, but what would let the server know that the can has been drank?

charonn0|2 years ago

The XBox's Kinect camera, which was introduced around the time this was written.

0cf8612b2e1e|2 years ago

Unique unlock code at the bottom of each can? Some kind of scannable QR code or NFC system? They do not care if you dump the ooze into the toilet, so long as it has been purchased.

You could even region lock the cans! Make sure nobody is trying to cheat you by purchasing wholesale or across the border.

Edit: You could even make them like some kind of Nintendo Amibo action figure. Dedicated holder device with API interface to the game.

thereisnospork|2 years ago

Real-time blood sugar monitoring, if your customers aren't diabetic yet they could be drinking more. Coming soon to a dystopia near you.

mehlmao|2 years ago

QR code on the bottom of a heat-sensitive can? Or maybe it's transparent, with the QR code printed the same color as the liquid?

teeray|2 years ago

Mandatory Urinalysis

boredumb|2 years ago

Nice try, evil mountain dew marketing executive.

0-_-0|2 years ago

Xbox Kinect

acumenical|2 years ago

I always hoped this meme would make an appearance in an episode of Black Mirror

silisili|2 years ago

It's pretty close to the premise of 15 Million Merits