[mtrpcic]

All of your examples are unique, distinct separate product and problem spaces, whereas Threads is pretty aligned with Instagram as-is. A lot of the plumbing for Instagram is likely reusable for threads, and a lot of the same optimization techniques might apply just as well (or with minor tweaks). I don't think this is as much "launch something new" as it is "instagram with a mask on".

[john_max_1]

So. multiple attempts at cloning Snap, HouseParty, IRL etc. into standalone products were unique. And this one is just a minor tweak on Instagram? Let's discuss this in another 6 months. I can't predict what the future of Twitter is, but Threads would have been shuttered by then.

[TechBro8615]

Snap was cloned extremely effectively within Instagram (stories). So was TikTok (reels). I'm actually surprised they aren't taking the same strategy here. Why create a new app? Why not add Threads to the existing Instagram, in the same way as Stories and Reels?

[mtrpcic]

What apps are you referencing that Meta/Facebook launched and failed to clone Snap/Houseparty/IRL? Their snap competitor is Instagram, and it's still doing very well. Instagram is _also_ their TikTok competitor, and Reels has done a solid job in that space as well.