[cosmiccatnap]

I think the real longcon of this is to seed people into a TikTok competitor using the existing meta user base who will gladly give it a try initially. It will catch plenty of the Twitter crowd and even reddit crowd but that's just a coincidence of the state of those platforms. Long term I think it will be to agrigate their more active users away from Facebook, Instagram, and Snapchat into something that provides the lowest common denominator of all of them so they can slowly erode them as part of the Embrace Extend Extinguish playbook taking a cue from M$ They took the best engineers and lessons learned from the platforms they bought but ideally they don't want to maintain products that do 80% of the same functions