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MaxPengwing | 2 years ago
Mastodon has federation, and at this point just me saying those two words, have already went above the normal users head. They do not care about peer to peer, choosing servers, and whatever federation means. They care about Reach, Friends are there, and ease of use. Period.
Users care about how easy is it for me to use, does it get me the audience reach I need, and how easy is it for me to moderate my audience.
Companies, & freelancers need to know that they get the reach they need to build their businesses. Politicians, agencies and government agencies need to know that hey can reach out with their messaging. I mean Twitter is a tool for international diplomacy and disaster warnings in times of crisis.
Twitter can do that because they hav 500 million users. Facebook can do that because they have a billion users. WhatsApp has almost 3 billion users.
Mastodon official has 8 millon. https://mastodon-analytics.com/ Total fediverse number of users is ¯\_(ツ)_/¯ lol I dunno.
THe way to "sell" Mastodon to power users and super influencers is that you tell them they can run their own instance and have greater control than what they have through twitter on moderation and who can interact, that makes it interesting to start running it as a side project.
111111IIIIIII|2 years ago
I am not a salesperson, but I did work in advertising for a while and this strikes me as an excellent pitch. I still think easy onboarding and a rebrand would be necessary to reduce friction, but I think you're onto something.
MaxPengwing|2 years ago
The name Mastodon is unfortunate, Twitter is a better name as Tweeting became a verb, not sure how to verb Mastodon without it becoming a lewd euphemism. "Hey I Mastodonded about that" erhm... you did what now?
How would you go about a rebrand of Mastodon?