[bjohnson225]

I thought the quotes on the BBC article were quite revealing:

> Mr Zuckerberg said keeping the platform "friendly... will ultimately be the key to its success".

> But Mr Musk responded: "It is infinitely preferable to be attacked by strangers on Twitter, than indulge in the false happiness of hide-the-pain Instagram."

If Threads is a fractionally less toxic version of Twitter, it’ll do quite well.

[kamaal]

>>If Threads is a fractionally less toxic version of Twitter, it’ll do quite well.

Toxicity is Twitter's moat.

Its like people going to watch UFC fight, or boxing or something like that. Niceties aren't addictive. You need controversies, trolling and fighting all over to attract people.

That's why people go to Twitter. Not to post Birthday and Vacation pictures.

[fallingknife]

Is that really true, though? All of the social media today was absolutely packed with all the stuff that everybody now says is absolutely toxic during its rapid growth phase. And users today often talk about how much better it was 10 years ago when it was still the wild west.

[rvz]

> If Threads is a fractionally less toxic version of Twitter, it’ll do quite well.

It will eventually be equally as toxic. Twitter started in a calm setting until the ads, politics, outrage filled it up. Threads will have ads soon and will apply the same Instagram algorithms it had before to promote verified outrage.

Trump is also on both Twitter and Threads. As long as he and other Instagram users are on Threads, then the outrage town hall will continue and will be no better than Twitter.

[bjohnson225]

> Trump is also on both Twitter and Threads. As long as he and other Instagram users are on Threads, then the outrage town hall will continue and will be no better than Twitter.

I don't know, I'm in Europe, I follow zero explicitly political people yet US politics dominates my Twitter feed. I don't get that on Instagram which is all I need to make the service more enjoyable and to feel less toxic than Twitter. The outrage town hall will of course continue on Threads, but hopefully with only those who are activley seeking it.

[bjohnson225]

> What will people talk about if Instagram is friendly

Anything that's not the current American culture wars? The same things most people talk about in their lives when not throthing at the mouth on Twitter. (i.e. comedy, sports, tech, food, animals, jobs, cars, etc.)

And, of course, culture wars will still be discussed, but it doesn't need promoting to those not interested in arguing such things on social media.