[chanderson0]

Other tips, independent of whether you're using Google Analytics or any other tool:

- Plan and set up your analytics early. If you're using Google Analytics, set up goals (and goal funnels) for the major actions that are successes for your business. If you're not using GA, figure out how to model user interactions in a meaningful way.

- Track any and all of your efforts to spread your web presence. Tag links in emails, social sources, and advertising solutions. If you don't know how you acquired a particular customer, you don't know what's working.

- There is only one number that matters at the end of the day: revenue. Understand how metrics play into revenue before trying to optimize for something web-centric like "Bounce Rate" or "Time on Site".