[noname123]

It is a very interesting and uncomfortable notion in American politics and I do agree with Dr.Chomsky's "Manufacturing Consent" and particularly the shift of both left/right-wing American politics away from class towards identity politics.

However I'd take it a step further and disagree with Dr.Chomsky and argue that increasingly "the consent is not manufactured" per-se by the evil advertisers, politicians or Illuminati who are attempting to keep control; but rather I believe by Americans themselves who feel otherwise powerless in the political and capital processes. By that I mean, both a working-class black American in Detroit voting for the pro-immigration policy of the Democratic party - or a working-class white American in Detroit voting for a regressive tax policy of the Republican party is voting for policies extremely to hostile to their own economic interests.

But they do so anyways in a quasi-religious manner like the working-class of Europeans did in the 18th century prior to the Manifesto - precisely because of faith (in Christ, humility and work ethics) which gave meaning and sublimation to their otherwise horrendously and explicitly exploited livelihoods by the nobility. And this religious zeal of "humility" to one's tribe trumps even one's economic interests and gets then in terms co-opted and amplified by political, marketing consultants and the "invisible hand" of the YouTube algorithms of our 20th century - looking to capture and monetize a "demographic authenticity".

If George Orwell was alive today, he might be tickled to add the addendum to Marx's quote "religion is the opiate of the masses" (a la "all animals are equal...") to that of "religion is the opiate of the masses; some identity-based religions however are more profitable than others".