[marketingtech]

The financial companies got higher performing ads delivered to the right people, as well as the ability to measure the actions taken from the ads. In exchange, they gave away your data for free.

Every company running ads on the internet is making this value exchange, but these financial companies screwed up by pouring protected data into Google's and Meta's dumb pipes.

[Xelbair]

>The financial companies got higher performing ads delivered to the right people, as well as the ability to measure the actions taken from the ads. In exchange, they gave away your data for free.

It seems like we have a name for such transaction. Where one party gives something to get something else from second party.

It's called sale. Not sharing.

[JumpCrisscross]

> It seems like we have a name for such transaction. Where one party gives something to get something else from second party

We also have words for one party giving something that doesn't belong to them, or which they are not entitled to give. They're somewhere between embezzlement and theft.

[Closi]

Well the definition of a sale is usually the exchange of a commodity for money.

When its information that can be copied it would usually be called sharing (because both parties still have what they started with, but both have 'more' as they have shared with the other).

If you are arguing semantics, sale is probably the wrong term and 'sharing' is probably more accurate.