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scottrogers86 | 2 years ago

Once they did away with their iconic branding I couldn't find their beer in stores in the East Bay -- and when I noticed it I didn't recognize it. California Lager was one of my favorite beers. RIP old friend.

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samcheng|2 years ago

Yeah, that rebrand was a big mistake. It marked exactly when I couldn’t find it at the grocery store and bought something else. Eventually I did find the new yellow box, but by then I was trying new things…

Rapzid|2 years ago

Something similar happened with Alpine brewing.