[mr-wendel]

How new is this problem really?

For example, consider the example of Demand Media (e.g. https://variety.com/2013/biz/news/epic-fail-the-rise-and-fal...).

They invested quite a lot in cheap content generation and for a while it served them quite well. I struggle to imagine a scenario where lowering the cost of polluting would have made this strategy more viable.