[bryanmgreen]

On the flip side, as the business owner of a what I'd call an "affordable luxury" product (about $45 for a hand-blown whisky and spirits glass), its also easy to overprice the product.

The most difficult thing is finding the balance and compromise in pricing because some customers will happily pay double the cost, but many won't.

My product is very expensive to make and my margins are not great, but this price gets me the most market saturation in a very important growth stage (business is only 2 years old) while still keeping the business profitable