[dionys]

I've had similar experience, also coming from a small Eastern European country. It feels like the market within the country is not big enough, including two nearby countries improves the situation, but you still need to deal with the language differences. To me it just feels there's not enough money, both from the possible customers as well as from investors.

My current employer is originally from the UK, but they started in the US. That included a corp in Delaware alongside the main office in the UK. The product is B2B and it worked quite well in the US, but expanding to European customers in the recent years has been more complex. Luckily since it's a B2B product, the language differences are less pronounced. The product itself is only provided in English and luckily we have European CS colleagues so we can offer support in other languages as well. I think the main challenge in this space was that in the US there was only 2-3 big players who we partnered with initially. In Europe, each country has 5 of them and each of them work slightly differently. The company never needed outside investment, we kept lean for a very long time and we were profitable very early on.

My recommendation - focus on US, English-speaking customers first. If you can, do B2B and provide excellent customer support. B2B customers have different expectations, but they are also easier to deal with from my experience. If you can, try to bootstrap and become profitable as soon as possible.

[superdario]

Isn't B2B even harder when you have to convince businesses to use your product instead of existing one, so they have to completely move to your product. Then of course attend the meetings with them and so on. I'm not a salesman and for me it would be mission impossible

[dionys]

Maybe it really depends on the industry and the size of your clients. But if you target small/medium business, they won't have crazy enterprise requirements. Of course they will want a good product and something that fits their criteria. But often times they won't need to replace their whole X solution, they just might need a small API/plugin that connects their platform with Y.

I'm not a salesman either, but I think it's easier to persuade 1 business person to spend $400/mo on your solution rather than persuading 100 individuals to pay you $4/mo. Individuals (even I'm like this) tend to have high, almost unreasonable, standards for the quality of service you get for $4 per month. Comparatively I think for a lot of business, $400 a month is nothing.