[Ethcad]

Yeah, if they put watermarks on generated images then everyone will just immediately stop using their product and switch to a competitor.

There's some interesting work using steganography to mark generated text (https://arxiv.org/abs/2301.10226), but I'm not sure if that's what they're talking about here.

[mdale]

I assume we are talking about non human perceptible forensic watermarks on images and video? I think these are generally a good idea; Photoshop, Camaras, most image output systems should do the same.

While by no meas full proof; a web of signatures on images and video would lay down a lot of forensic data that would help legitimate publication do digital signed citations and help identify causal misrepresentation.

Casual misrepresentation is probably be the most common case since the idea with fake vial content pushes is to be seen and to say that "real or not" does not matter.