Who was calling customer service to begin with? I’m not a user, but I suspect there’s more margin with customers who are large enough to have a firm or internal team handle Shopify for them, and that’s not the type of person (one would hope) that would call customer service unless there was an account-level issue. If that’s the case, then they are simply evolving away from the mom-and-pop priority that made it so popular to begin with :(
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