top | item 36846460 (no title) omgomgomgomg | 2 years ago I would be most interested to read about that, can you provide a reference or links? discuss order hn newest pwpw|2 years ago In college, I studied the failed merger between GM and Ross Perot’s Electronic Data Systems (EDS). Essentially a study on egos and cultural incompatibilities.https://www.nytimes.com/1989/03/26/magazine/gm-vs-ross-perot... kayodelycaon|2 years ago Sadly, no. It was over a decade ago. I don’t remember the cases nor do I have the books or paperwork.Fortunately, case studies are really easy to find online. Try searching for “case studies in brand management”.
pwpw|2 years ago In college, I studied the failed merger between GM and Ross Perot’s Electronic Data Systems (EDS). Essentially a study on egos and cultural incompatibilities.https://www.nytimes.com/1989/03/26/magazine/gm-vs-ross-perot...
kayodelycaon|2 years ago Sadly, no. It was over a decade ago. I don’t remember the cases nor do I have the books or paperwork.Fortunately, case studies are really easy to find online. Try searching for “case studies in brand management”.
pwpw|2 years ago
https://www.nytimes.com/1989/03/26/magazine/gm-vs-ross-perot...
kayodelycaon|2 years ago
Fortunately, case studies are really easy to find online. Try searching for “case studies in brand management”.