[alaskamiller]

After twenty years of hearing the same thing over and over again I believe the actual fallacy is that ideas are a dime a dozen, good execution is hard.

Now I learned ideas and execution are minimum requirement, good execution is common, great execution is hard, good ideas are hard, great ideas aren’t worth it.

Starting with a good idea can save you plenty of opportunity cost, money and tears; but many can’t explain nor tell apart what a good idea really is.

Then you have the metaphorical sand trap of great ideas. Don’t get stuck in those.

And, finally, it doesn’t even matter if it’s good ideas nor good execution, if people don’t know your story nor are they willing to retell your story then none of this matters in the market.

[natch]

Please say more about this “great ideas aren’t worth it”; sounds interesting.