[msmith]

I love to see more tools like this for do-it-yourselfers like me. I've only just now tried using ProjectionLab for about 20 minutes, so take this with a grain of salt, but I've watched Rob Berger's review of the tool and I've been a subscriber to New Retirement for a few months now.

First impressions:

- It's obvious you've put a lot of love into this tool and it really shows. The UI is very responsive and I think I would enjoy using it.

- At first glance, it compares favorably to the core features in New Retirement: Tracking your assets and investments; Showing projections based on different scenarios and assumptions.

- I didn't see any places where it's providing financial planning suggestions. New Retirement offers "Digital Coach Suggestions" which recommends various things to look into, based on the information you enter. For me, that's a valuable feature because one of the reasons why I'd pay for a tool like this is so that it can help me poke holes in my financial plan.

- Your pricing is totally fine. I see your competition as financial planners who charge a few thousand dollars for a one-time financial plan or, worse, an ongoing 1% AUM fee. I've paid a human to do a financial plan. It was worth the money because it gave me the reassurance that I kinda know what I'm doing, but I didn't see the value in paying a recurring fee for them to "monitor" my investments going forward. I'd much rather pay for direct access to a tool that lets me do that myself.

- Despite the previous bullet point, I do see some value in having a human who can give good financial planning advice. I would pay a few hundred dollars to meet with a human who can give me useful advice whenever I'm at an inflection point in my financial life. Maybe that's another potential revenue source for you in the long run.

[scubakid]

Thanks for the detailed feedback! A lot of love indeed. And also blood, sweat, and tears haha.

I built PL to be as DIY-centric and unopinionated as I could; and the tool itself doesn't provide formal advice, though I can understand why that's something you might like to see in a planning platform.

Your point about offering a human in the loop somewhere is a good one. I wonder what form that kind of offering could/should take, and also what regulatory hurdles it might introduce.