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noelherrick | 2 years ago
From the outside, it would seem that he's just good at PR, for his companies and for himself. Despite promoting homophobia, anti-vax, anti-labor garbage, he still manages to be the topic of conversation across the political and cultural spectrum. He's good at staying in the news cycle, even if it involves lighting tens of billions of dollars of brand equity on fire and using a since letter unmodified from a common font as a logo.
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