[nsmog767]

I'm a nontechnical marketer with a senior person who builds internal tools. We very much have this problem. We get it...most of the way there. But without a strong system to distribute it, get feedback, get buy-in, a lot of the work is underutilized.

[grumpy_coder]

I do feel the article isn't clear on what the context is, but it sounds like it is really this sort of corporate 'project' like internal research or tools.

And from years of doing these things I think they massively underestimate the 'system' as you put it. This system involves process, culture, rewards and a ton of politics.

It has some very unique challenges different from shipping products. Often your total addressable market is one team in the company, so product analogies aren't much help. You really need to gain political power to get buy-in. Or in today's corporate environment just be okay with finishing the task to 90%

This system needs to be in place prior, building it isn't 10% tacked on the end of a small project.