[asdfgeoff]

I am curious about what post-LLM SEO is going to look like.

> The semantic web has failed and what replaced it was Google spending a crap ton of money writing a variety of heuristics equipped with best-of-breed-at-the-time AI behind it.

Arguably, there were insufficient incentives to fully adopt semantic HTML, if your goal was just to have the most relevant parts of your content indexed well enough to get ranked.

> As AI improves, it improves its ability to extract information from any ol' slop, and if "any ol' slop" is enough, it's all the effort people are going to put out.

If the goalpost shifts from “getting ranked” to “enabling LLMs to maximally extract the nuance and texture of your content”, perhaps there will be greater incentive to use elements like <details> or <progress>. Websites which do so, will have more influence over the outputs of LLMs.

Feels like the difference between being loud enough to be heard vs. being clear enough to be understood.